Barbara Cavalcanti

Barbara Cavalcanti is an accomplished marketing professional with extensive experience in team leadership and digital marketing strategies. Currently serving as the Head of Marketing at Bolt Energy, Barbara drives innovative digital campaigns for customer acquisition. Previously, as Marketing Manager at Nextron Energia, Barbara developed marketing strategies focused on energy efficiency and sustainability. During the tenure as Marketing Coordinator at 2W Energia, Barbara led a comprehensive rebranding campaign and restructured the customer journey. Additionally, Barbara has held significant roles at Intel Corporation, achieving notable revenue growth and overseeing B2B marketing campaigns. Barbara's educational background includes a Certificate in People and Business Management from Insper Instituto de Ensino e Pesquisa and an Associate's degree in Marketing from Universidade Cruzeiro do Sul.