Karin Vikström

Karin Vikström has a diverse work experience across various industries. Starting in 2003, they worked as a Tourist Guide for Reitsafaris, organizing horse safaris in the Namibian desert. From 2006 to 2012, they held multiple roles at Barnfonden, an organization facilitating support from donors for development projects. Their responsibilities included communication with donors and stakeholders, customer service, and administrative tasks.

In 2012, Karin transitioned to the role of Web Analyst E-Commerce at Yves Rocher, where they analyzed customer behavior, optimized digital media investments, and presented recommendations to colleagues. Karin then became the eBusiness Development & Analysis Manager from 2015 to 2018, leading development and analysis initiatives.

From 2018, Karin joined Bombayworks as a Senior Web Analyst, contributing to successful digital projects and delivering insights and optimization. Currently, they hold the position of Head of Insights & Optimization, leading a team across multiple offices and utilizing business sense, creativity, and technology to achieve measurable results. Alongside their career, Karin also worked as a Web Developer, Administrator, and Warehouse Worker at LB-Plast AB from 1997 to 2006.

Karin Vikström completed their Bachelor's degree in Media and Communication Science at Örebro University from 2002 to 2005. In 2004, they also briefly attended Western Sydney University, although no degree or field of study is specified. Additionally, Karin Vikström obtained a certification in Contentsquare from Contentsquare in June 2021.