Pontus Forssell

Pontus Forssell has extensive work experience in various management roles. Pontus worked at Bona Far East & Pacific as the Managing Director, where they were responsible for setting up and expanding the Asia Pacific Division. In this role, they focused on growing the business, increasing brand awareness, and implementing sales and marketing strategies. Pontus also had leadership responsibilities for personnel, sales, and profit and loss within the division. Prior to this, Pontus worked at Victor Hasselblad AB as the Vice President of Sales and Customer Support. Here, they managed the global sales organization and optimized sales through the distribution network in 80 countries. Pontus also played a key role in developing sales plans, pricing strategies, market surveys, and training programs. Before that, Pontus worked at Volvo Penta as the Global Marketing Manager within the Parts Business Management. Pontus'sresponsibilities included developing the parts strategy, coordinating marketing activities, and managing product marketing. Pontus was also involved in competitor monitoring and the development of the Parts and Accessories home pages on the company's internet and intranet platforms.

Pontus Forssell attended the University of Gothenburg from 1986 to 1991, where they earned a B.A. in Business Administration. Pontus'sdegree focused on marketing, with a minor in Japanese.