Praneeth Tilan

I am a results-driven professional with over 6 years of experience in digital marketing and music distribution. Currently serving as the Director of Label & Agency Partnerships at Bonfire Sri Lanka, I lead strategic collaborations with music labels and agencies to ensure Sri Lankan music reaches a global audience.

My career is rooted in a deep understanding of the music industry and emerging digital trends. I’ve successfully led campaigns for both international and local artists—including XO TEAM, Drill Team Westnahira, Yasas Medagedara, and Dinesh Gamage—delivering measurable results in reach, engagement, and sales.

With strong project management skills, I’ve overseen full-scale digital campaigns, managed content strategy, and ensured brand consistency across platforms like YouTube, Instagram, TikTok, and Facebook. My efforts have contributed to a 49% increase in website traffic and a 64% growth in online sales.

At Bonfire, I also manage all client relationships, providing strategic guidance, solving complex distribution issues, and handling catalog management across major platforms. I’ve played a key role in optimizing release pipelines and improving artist visibility through targeted distribution and campaign execution.

My industry experience includes serving as Director of Operations for a series of sold-out concerts, where I managed end-to-end operations and team coordination. I bring a problem-solving mindset and am skilled at aligning creative goals with business objectives.

With a background in IT and a professional diploma in digital marketing, I combine technical expertise with creative strategy to deliver scalable results. My work is guided by a strong understanding of industry trends, audience behavior, and platform algorithms.

I am passionate about helping artists, labels, and creators grow sustainably through smart digital strategies, data-driven execution, and meaningful brand development.

Open to collaborations in music, media, or marketing—let’s connect and create something impactful.