Annie Lee is a seasoned entrepreneur with extensive experience in the beauty industry, having founded BONIIK in July 2016, a K-beauty destination with stores in Sydney, NSW. Prior to this, Annie Lee established The Face Shop Sydney as the sole exclusive authorized distributor of THE FACE SHOP in NSW from September 2006 to July 2016. Earlier career roles include General Manager of Welcron, overseeing overseas sales from February 1998 to September 2005, and Assistant Manager for International Business at Hyundai Sungwoo Holdings from September 1995 to December 1997. Annie Lee holds a Master's degree in Business Administration and Management from the University of Adelaide and a Bachelor's degree in International Business from Chung-Ang University.
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