Ms. Parav Shah is the Founder of Beyond Gallery, a successful pop-up exhibition space in Ahmedabad that has been operating since 2007. Beyond Gallery has gained recognition for its promotion of small designers and vendors, and has associated with over 100 exhibitors. In addition to their physical space, Beyond Gallery also launched their own e-commerce portal. Ms. Parav Shah is currently serving as the Director of Bonoboz Marketing Services Private Limited, a position they have held since 2018.

Ms. Parav Shah has a Bachelor of Commerce degree in Marketing/Marketing Management, which they obtained from H. L. College of Commerce between 1988 and 1991. Ms. Parav also holds a Post Graduate Certification in Digital Marketing & Communication, which they received from MICA UpGrad in May 2018. Additionally, Ms. Shah has a Diploma in French Language from Alliance Française d'Ahmedabad, obtained in January 2000. Ms. Parav has also completed a certification course called "Growing Business with Facebook" through UpGrad - Facebook in May 2018. Lastly, they have attended a program called MICA UPGRA, where they studied Digital Marketing, although the exact duration and completion details are not available.

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