Joanna Firszt

Joanna Firszt is a seasoned professional with extensive experience in product management and marketing, currently serving as Vice President of Product Management at bonprix since July 2009. In this role, Joanna oversees various categories including Young Fashion Womenswear, Kidswear, Swimwear, Shoes, and Accessories. Prior positions include Head of Product Management for Young Fashion, where responsibilities included product assortment management and strategic development, and Project Manager in Product Management, focusing on optimizing fast fashion processes and marketing strategies. Joanna also has experience in marketing consultancy roles and teaching at Leuphana University, complemented by a degree in Business Administration from Leuphana University of Lüneburg and certification as a yoga teacher.