Book & Ladder
Mikaela Lawless is an accomplished marketing professional with extensive experience in brand management and marketing strategy, currently serving as Marketing Manager at Book & Ladder since September 2019. Prior roles include Marketing Manager and Brand Manager at Crew Enterprises, where Mikaela successfully managed a team and ensured compliance with industry regulations while leading multiple product rollouts. Previous positions include Marketing and Events Team Lead at Brigham Young University - Hawaii, where Mikaela oversaw a large-scale career conference, and various roles in merchandising and customer service, demonstrating strong leadership and creative skills in marketing initiatives. Mikaela holds a Bachelor of Science in Business Management with a focus on Marketing from Brigham Young University–Hawaii.
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Book & Ladder
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**Book & Ladder: Redefining Excellence in Multifamily Asset and Property Management** Welcome to Book & Ladder, where we set the standard in asset and property management. Our impressive portfolio boasts over 5000 units, roughly 10,000 beds, across more than 30 properties in 18 states, collectively valued at close to $2 billion. Specializing in Class A multifamily apartment complexes, we have a strong focus on student housing multifamily properties, comprising approximately 90% of our portfolio, alongside conventional multifamily assets. At Book & Ladder, we don't just manage properties; we craft exceptional living experiences. Our deep understanding of the student housing market combines with innovative management strategies to create communities that are not just places to live, but places to thrive. This dedication to excellence has established us as industry leaders in student housing property management. At the core of our operations are our four pillars: Connect, Imagine, Exceed, and Become. Investors and our partners find trusted in Book & Ladder. Our strategic asset management approach is designed to maximize property value and returns, driven by cutting-edge technology and industry best practices. We ensure that each property in our extensive portfolio is meticulously maintained, financially sound, and appealing to its residents. For students, Book & Ladder properties are more than just housing – they are homes that support and enhance their academic journey. For investors, we represent reliability, performance, and unparalleled expertise in the multifamily asset sector. Join us at Book & Ladder to explore how we are shaping the future of property management, setting new benchmarks with every property we manage. Discover the Book & Ladder difference and be a part of our story of excellence and innovation.