Amrita Karmakar

Amrita Karmakar is a seasoned marketing professional with extensive experience in brand management and consumer insights. Currently serving as the Senior Marketing Manager in the Brand & Insights division at BookMyShow since March 2023, Amrita previously held various positions at Marico Limited from October 2016 to June 2023, notably managing the Parachute Advansed brand and leading new product developments. Additional roles have included Director of Client Development at Nepa, and consultancy positions at Nielsen Company, IMRB International, and various internships, showcasing a strong background in market research and strategic brand development. Amrita holds a PGDM in International Business from the Institute of Management Technology, Ghaziabad, and a BSc in Computer Science from St. Xavier's College.