Kelly Odor (she/her)

Kelly Odor has extensive experience in marketing and communications. Kelly has held various roles throughout their career, including Marketing Director at Bookster and Board Member at Tribalogic Ltd. From 2016 to 2018, they served as Head of Marketing and Communications at Avantio, where they excelled in leadership and strategic planning. Kelly increased web traffic and sales leads through targeted B2B digital strategies and social media. Kelly also launched a customer journey contact strategy and initiated a PR strategy that gained international press coverage.

Prior to that, they worked as a Business English Teacher at Business English Services and Training from 2009 to 2016. Kelly was the Owner and Marketing Director of inVLC magazine, where they successfully rebranded the publication and reduced printing costs by 23%. Kelly also owned and served as the Marketing Director of KandABooks from 2009 to 2012.

Kelly's earlier experience includes roles within the Marketing Department at Standard Life. As a Business Retention Manager, they managed product development, contact strategies, and customer relationships. In the role of With Profits Retention Manager, they implemented a retention strategy that reduced the transfer rate by 20%. Kelly also served as a Pensions Marketing Manager, where they conducted comprehensive analysis and proposed a revolutionary product that substantially increased sales. Additionally, they held positions as a Customer Relationship Consultant and Individual Pensions Communications Consultant, where they enhanced customer relationships and spearheaded product launches.

Overall, Kelly Odor brings a wealth of experience and expertise in marketing and communications, demonstrating strong leadership abilities and a track record of success.

Kelly Odor has a comprehensive education history that spans various institutions and fields of study. In 1988, they attended Garstang High School, where they obtained their GCSE in Mathematics, English, German, Art, History, and the Sciences. After completing their A' Levels in Communications and Sociology at Preston College from 1993 to 1995, Kelly embarked on their journey in marketing.

Kelly's professional development in marketing began at the CIM | Chartered Institute of Marketing. In 2005, they earned a Professional Certificate in Marketing, focusing on Communications, Environment, Fundamentals, and In Practice. The following year, they obtained a Professional Diploma, specializing in Marketing Planning, Research & Information, Communications, and Management in Practice. In 2007, Kelly completed a Professional Postgraduate Diploma with a focus on Marketing Analysis & Evaluation and Strategic Marketing Decisions.

Continuing their pursuit of expertise in marketing, Kelly enrolled in the CIM Marketing Leadership Programme. Kelly successfully completed modules in Leading Change, Managing Business Growth, and Contemporary Challenges, earning their CIM Marketing Leadership Programme certification in 2018.

Kelly also pursued further education in the field of business and commerce. Starting in 2023, they enrolled in Heriot-Watt University, where they are currently pursuing a Master of Business Administration (MBA). Additionally, in the same year, they attended Edinburgh Napier University for a course in Destination Development and Leadership Upskilling.

Kelly's commitment to professional growth is evident through their additional certifications. Kelly obtained the CIM Marketing Leadership Programme (Leading Change) certification in March 2023, followed by the CIM Marketing Leadership Programme (Managing Business Growth) in the same month and year. In October 2018, they earned the CIM Marketing Leadership Programme (Contemporary Challenges) certification. Furthermore, in February 2023, Kelly became a CIM ACIM Member, further solidifying their affiliation with the CIM | Chartered Institute of Marketing.