TOTE
Daniel Nickel is the Founder and CEO of TOTE, established in July 2021, which enhances the shopping experience by improving fitting room engagement, significant in influencing in-store purchasing decisions. Prior to TOTE, Daniel Nickel contributed to the International Expansion team at Endeavor from October 2015 to June 2020, focusing on opening offices in Southeast Asia, notably leading entry into Vietnam. Daniel Nickel also served as Manager of Retail & Consumer Tech at Endeavor, bridging entrepreneurship and international business. Earlier experience includes an Associate position at Andaman Capital Partners in Myanmar and a fellowship with Princeton in Asia in Vietnam, where Daniel Nickel taught public speaking and English courses. Daniel Nickel holds a Bachelor of Arts degree in Political Science from Princeton University, graduated in 2011.
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TOTE
TOTE bridges the gap between the online and in-store shopping experience by focusing on your store’s most valuable—and personal—square footage: the fitting room. Research shows that 70% of in-store purchasing decisions are made in the fitting room and shoppers that make it there are 7x more likely to buy something. But you don’t need stats or buzzwords to prove that—you watch that magic happen all the time in person whether you own a store or design a collection. Your customers spend plenty of time browsing, scrolling and researching online to find your products. Imagine what could happen if they could fill their fitting room with the next click. Founded with the mission to change shopping for the better, TOTE is a solution for sellers that allows shoppers to curate their own fitting room online, schedule a time to try things on in store, and book personalized styling sessions with their preferences. Elevate their shopping experience with a customized fitting room reserved just for them.