Niklas Dahlgren

BOOM stands for Brand Of Open Minds, and is a new watch concept, created out of the need to add some innovation to the watch business and to create a brand that fits the person who knows what they like and who is an individual, both in mind and style. They do not tell you what you should wear, you decide that for yourself!The world today ischanging and moving fast, so you need to create your own style and be able to change it to adapt to different situations and environments. You want something that is uniquely you, something that you can transform as time moves on, something that does not go out of style just because the season change and this is why they created BOOM Watches for you.