Anjuli Bedi is the CEO and Founder of Boon, where they leverage psychology and AI to decode human behavior for clients globally. They lead Edelman's Global Behavioral Science and Psychometrics practice, having developed psychometric and analytics solutions for major organizations, including HP and Astellas. With a decade of experience in audience engagement strategy and a strong background in the media industry, Anjuli has contributed to significant initiatives, such as managing Edelman's anti-human trafficking efforts. Anjuli holds an M.B.A. from the University of Southern California and an Executive Certificate in Predictive Analytics from the University of Hong Kong. In their spare time, they enjoy photography and storytelling.
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