Ron Frey

Ron Frey is an accomplished executive with over 25 years of experience in the automotive industry. Ron currently serves as an advisory board member at Boost Acquisition.

Previously, Ron served as chief strategy officer of CU Direct, the largest point-of-sale and indirect auto lending network of credit unions representing over 13,000 dealers and 1,000 lenders nationwide. During their time at CU Direct, Ron was responsible for increasing efficiencies, improving member experience and delivering more auto loans for their auto dealer and credit union partners.

Prior to CU Direct, Ron held various positions at Dealer Tire, CDK Global and JM Family Enterprises, Inc., where they served as a strategic advisor. Ron has also held positions at CarSaver and TradePending.

Ron is a respected leader in the automotive industry and their experience will be a valuable asset to Boost Acquisition.