Boost Group
Christel Welten-Vuister is a seasoned professional with extensive experience in category and brand management, currently serving as a Senior Category & Brand Manager at Boost Group since July 2021. Previously, Christel held the position of Category Manager at Brand Loyalty from May 2013 to June 2020, where responsibilities included designing and evaluating loyalty concepts for global food retailers. Prior to that, Christel worked as a Logistics Manager at Azelis from January 2011 to May 2013, overseeing a team of supply chain assistants and acting as a commercial contact for transport and warehouse operations. Additionally, Christel started a career as an Account Manager at VGO Direct Mail from November 2009 to December 2010. Christel's educational background includes a degree from Avans University of Applied Sciences, completed in 2008, and a Certificate of Completion from Lewiston Altura High in Minnesota, USA, in 2004.
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Boost Group
Boost - activating shoppers, elevating sales - is the leading full-service provider for marketing and sales services. We supply creative concepts and effective sales tools for shopper marketing, collectibles’ promotions and loyalty programs. We activate brands and shoppers to boost sales and create loyal customers, adopting an innovative approach and going the extra mile for our clients. With offices in Germany, France, Italy, Switzerland, Australia, China and the Benelux we provide services to more than 150 blue-chip brands and retailers in fifteen countries.