Jon Kosoff

Jon Kosoff is an accomplished digital executive with extensive experience in eCommerce and digital marketing across various industries. Currently serving as Chief Digital Officer at Boot Barn since January 2025, Jon also holds a position on the Board of Directors for Tilly's Life Center, a nonprofit organization focused on empowering youth. Previously, Jon was the Chief Digital Officer at Tillys, responsible for driving significant growth in eCommerce and overseeing customer experience. Additional experience includes leadership roles at Taco Bell, Hot Topic, BoxLunch, and Torrid, where Jon demonstrated expertise in P&L accountability, digital strategy, and customer relationship management. Jon is also active on advisory boards for Cordial and Salesforce Commerce Cloud. Jon holds an MBA from the University of California, Irvine, and a BA in Economics with an emphasis in Accounting from UC Santa Barbara.