Peter Grant is currently the Head of Media Effectiveness at Boots UK, where they lead a collaborative team to enhance marketing and media strategies. They previously owned Smart Business Insights from 2010 to 2020, assisting major brands in understanding the ROI of retail media. Prior to that, Peter held various roles at Mars Chocolate from 2006 to 2009, including Trading Director for the National Convenience Channel, where they developed and executed customer-specific strategies. Earlier in their career, they managed sales forecasting and supply chain processes at Sara Lee from 1993 to 2000. Peter completed their education at Headlands School from 1981 to 1988.
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