Erika McCarthy

Erika is the founder and owner of Measurement Has Company. She has worked in Paid Search and searches engine marketing (SEM) for 18+ years. Erika has industry-leading experience with Silicon Valley agencies to Vermont-based companies.

Her approach to digital marketing is about defining clear goals, getting unstuck from the status quo, testing new ideas, and applying data-based decision-making. Her work has helped many clients scale their DTC e-commerce businesses such as Runamok Maple, TableLegs.com, Vermont Woods Studios, Otter Creek Awnings, and many more.