Ryan Wilson

President of Programmatic at Booyah Advertising

Internet entrepreneur and digital marketing expert Ryan Wilson has spent his career mastering the art of programmatic media. He understands the nuances of data-driven advertising and addressable media, informed by decades of experience pursuing his interest in the way technology can represent people. As the founder and president of the digital marketing trade desk FiveFifty, Ryan has developed a team of similarly adept digital marketing experts, with a technical aptitude for the minutiae of activating consumer data as well as a passion for the continuous learning required to remain relevant in the field.

Ryan grew up in a Navy family, moving from state to state and forming an adaptable nature along the way. When a mentor suggested exploring technology in order to understand the future of business, Ryan took the advice, earning dual degrees in Marketing and Management Information Systems at Florida State University.

Ryan entered the workforce at the height of the 2000s-era dot-com bubble, cutting his teeth in database development and business intelligence as an IT consultant with Accelerated Consulting Group and later as a Software Development and Product Manager with Affinity Group, Inc.

Timeline

  • President of Programmatic

    Current role

  • President, FiveFifty

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