Hermann Haraldsson

The CEO is responsible for the daily management of the company as instructed by the Board of Directors. This means that, among other things, the CEO focus on sales and profitability, the customer offering, expansion and business development. The CEO reports to the Board of Directors on Boozt’s development and makes the necessary preparations for taking decisions on investments, expansion, and other strategic matters. As CEO, Hermann is the primary contact for communicating with external stakeholders. Before joining Boozt, Hermann was CEO of Brøndbyernes IF Fodbold A/S, a company listed on Nasdaq Copenhagen. Previous positions include CEO of Omnicom Media Group Nordic.