Gabby Mirls

Partnerships Growth Manager - General Insurance at BOQ Group

Gabby Mirls is an experienced professional in marketing and partnerships, currently serving as the Partnerships Growth Manager for General Insurance at BOQ Group since August 2022. In this role, Gabby focuses on developing and executing growth strategies across third-party partnerships, driving customer acquisition and retention through data-driven marketing programs. Previously, Gabby held the position of Marketing Manager (Insurance) at Adventure Online, and also worked as a Marketing Manager at Alpha Companies, a Digital Content Manager at Flight Centre Travel Group, and a Digital Marketing Specialist at SPLOSH. Gabby holds a Bachelor of Creative Industries with a major in Media Communication from Queensland University of Technology, as well as a Bachelor of Creative Industries in Communication and Media Studies from The University of Edinburgh.

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BOQ Group

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BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine banking alternative for customers and employees. Our family of brands (Bank of Queensland (BOQ), ME, Virgin Money Australia, BOQ Specialist, BOQ Business, BOQ Finance), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities. BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.


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