Samantha Drewitt Smith

Samantha Drewitt Smith is an experienced digital professional currently serving as a Product Owner for BOQ Group websites, where the focus is on user experience optimization and digital best practices. Previously, Samantha held various roles including Senior Digital Producer and Digital Manager at ASX, where key achievements included the development of strategic digital initiatives and the implementation of advanced marketing technologies. Additional experience encompasses a consultancy role for Dr. Valerio Vittone, contributing to genomic healthcare online strategies, and senior management positions at Westpac Group, leading digital transformations and marketing strategies. Samantha's academic credentials include a Bachelor in Business Marketing and a Graduate Certificate in Information Technology from QUT.