BOQ Group
Samantha Drewitt Smith is an experienced digital professional currently serving as a Product Owner for BOQ Group websites, where the focus is on user experience optimization and digital best practices. Previously, Samantha held various roles including Senior Digital Producer and Digital Manager at ASX, where key achievements included the development of strategic digital initiatives and the implementation of advanced marketing technologies. Additional experience encompasses a consultancy role for Dr. Valerio Vittone, contributing to genomic healthcare online strategies, and senior management positions at Westpac Group, leading digital transformations and marketing strategies. Samantha's academic credentials include a Bachelor in Business Marketing and a Graduate Certificate in Information Technology from QUT.
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BOQ Group
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BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine banking alternative for customers and employees. Our family of brands (Bank of Queensland (BOQ), ME, Virgin Money Australia, BOQ Specialist, BOQ Business, BOQ Finance), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities. BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.