Martin Fraissler

Martin Fraissler is a highly experienced professional with a robust background in marketing, strategy, and transformation within various sectors, including chemicals, oil and gas, industrial equipment, energy, and pharmaceuticals. Currently serving as Senior Application Marketing Manager for Healthcare at Borealis since November 2021, Martin has previously held positions such as Engagement Manager and Senior Associate at McKinsey & Company. In academia, Martin contributed as an Assistant Professor at WU (Vienna University of Economics and Business) and managed a significant EU Horizon 2020 project focused on renewable energy financing. With advanced expertise in business unit strategy, sales excellence, and data analytics, Martin has successfully led complex projects and initiatives across multiple countries, demonstrating a strong capability in organizational design and client engagement. Martin holds a Doctoral degree in International Business from WU and additional degrees from prestigious institutions including the Rotterdam School of Management and The University of British Columbia.