Boredroom, LLC (Bored & Thirsty)
Albert Hong serves as the SVP of Sales at Boredroom, LLC since October 2023, while simultaneously holding the position of Executive Managing Partner at Benefit Holdings LLC since April 2018. With extensive experience in brand management, operations, and sales strategy, Albert has previously led Activation Sales & Consulting as Principal Owner from December 2015 to June 2024, focusing on the F&B and CPG sectors. Additional roles include National Director of Sales at Evy Cold Brewed Tea and President at NaturaPure Sales, where Albert specialized in innovative natural products. Albert’s prior contributions also include sales management at Wheycoco Inc. and Naturo Group Investments Inc., enhancing brand awareness and market presence in health, fitness, and specialty markets. Early in their career, Albert co-founded Anthoplex 01, an innovative protein brand.
This person is not in any teams
Boredroom, LLC (Bored & Thirsty)
Boredroom, LLC aka “Bored & Thirsty” is a California-based CPG Media company whose mission is to fuel people to become more happy, free, and inspired through art, fashion, entertainment, and hydration. Our purpose is to create a unique lifestyle brand focused on helping people discover new art and entertainment while giving companies the first effective offline marketing platform to market loyalty and digital promotions to the masses. Why is our mission so important? Mainly because it makes hydration sustainable and fun, but also because it will help usher in a new era of digital affinity program awareness for big brands that will help people celebrate their passions. To actualize our mission, Bored & Thirsty manufactures canned beverages in the 16oz format and allows for as much as 80% of its can surface to be used to promote advertisers’ campaigns and charitable partnerships. Bored & Thirsty conducts business through four primary offerings: 1.) Ultra-premium Canned Beverages; 2.) Media & Advertising Sales, 3.) Merchandise, and 4.) merchandise sales. The company is developing other CPG categories such as snacks and toiletries and will launch exciting new products as the company scales.