Boredroom, LLC (Bored & Thirsty)
Darin Rasmussen is a seasoned entrepreneur with extensive experience in various leadership roles. As the Co-Founder of Boredroom, LLC since February 2022, Darin has been instrumental in shaping the company's vision. In addition, Darin founded and serves as CEO of KICKTAIL, actively driving its growth since March 2017. Since January 2010, Darin has also led SANDY FEET PRODUCTIONS as Founder. Prior to these ventures, Darin co-founded and held the position of President and CCO at DBStudios, Inc. from April 1989 to March 2017, and contributed to Quiksilver as a Visual Merchandiser/Art Studio Director between 1987 and 1989. Darin is an alumnus of the Fashion Institute of Design & Merchandising (FIDM).
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Boredroom, LLC (Bored & Thirsty)
Boredroom, LLC aka “Bored & Thirsty” is a California-based CPG Media company whose mission is to fuel people to become more happy, free, and inspired through art, fashion, entertainment, and hydration. Our purpose is to create a unique lifestyle brand focused on helping people discover new art and entertainment while giving companies the first effective offline marketing platform to market loyalty and digital promotions to the masses. Why is our mission so important? Mainly because it makes hydration sustainable and fun, but also because it will help usher in a new era of digital affinity program awareness for big brands that will help people celebrate their passions. To actualize our mission, Bored & Thirsty manufactures canned beverages in the 16oz format and allows for as much as 80% of its can surface to be used to promote advertisers’ campaigns and charitable partnerships. Bored & Thirsty conducts business through four primary offerings: 1.) Ultra-premium Canned Beverages; 2.) Media & Advertising Sales, 3.) Merchandise, and 4.) merchandise sales. The company is developing other CPG categories such as snacks and toiletries and will launch exciting new products as the company scales.