Boredroom, LLC (Bored & Thirsty)
Kurt Lohse is an accomplished marketing executive with extensive experience across various industries, including technology, e-commerce, and consumer products. Currently serving as Founder and CMO of Boredroom, LLC and President of Betty Pin LLC, Lohse is focused on innovative product development and enhancing the professional lives of hairdressers. Previous roles include Head of Global Marketing at Technossus, VP of Marketing at LOKKER, and Senior Vice President of Corporate Marketing at Branded Online Ecommerce, where significant revenue growth and brand repositioning were achieved. Lohse's leadership at Releventure, LLC and Poptent contributed to impressive client portfolios and annual revenue successes, while earlier entrepreneurial ventures have established a foundation in online marketing and business development. Lohse holds a Bachelor of Arts in Philosophy and Communication from California Lutheran University.
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Boredroom, LLC (Bored & Thirsty)
Boredroom, LLC aka “Bored & Thirsty” is a California-based CPG Media company whose mission is to fuel people to become more happy, free, and inspired through art, fashion, entertainment, and hydration. Our purpose is to create a unique lifestyle brand focused on helping people discover new art and entertainment while giving companies the first effective offline marketing platform to market loyalty and digital promotions to the masses. Why is our mission so important? Mainly because it makes hydration sustainable and fun, but also because it will help usher in a new era of digital affinity program awareness for big brands that will help people celebrate their passions. To actualize our mission, Bored & Thirsty manufactures canned beverages in the 16oz format and allows for as much as 80% of its can surface to be used to promote advertisers’ campaigns and charitable partnerships. Bored & Thirsty conducts business through four primary offerings: 1.) Ultra-premium Canned Beverages; 2.) Media & Advertising Sales, 3.) Merchandise, and 4.) merchandise sales. The company is developing other CPG categories such as snacks and toiletries and will launch exciting new products as the company scales.