Lucía Francés

Lucía Francés is an accomplished marketing professional with extensive experience in social media management and account direction. Currently serving as an Account Director at Born Social since August 2025, Lucía previously excelled as a Social Media Manager at Wilderness - The Social Media Agency, where notable achievements included leading the Pluto TV UK retainer and significantly increasing follower counts on Instagram and TikTok. Earlier roles include Global Social & Influence Manager at The Body Shop, where Lucía managed organic social strategies across global accounts, and Social Content Manager at Jellyfish, where a 20% increase in Instagram following was achieved. Lucía's career began at BLKBX Creative Group as an Assistant Social Producer, followed by roles in customer-facing positions at Hollister Co. and internships at BLACK PR and Marie Claire, showcasing a diverse skill set in content creation and digital marketing. Lucía holds a Bachelor's degree in Journalism from Goldsmiths, University of London.