Born To License
Alyssa Gourlay currently serves as the Vice President of Licensing for North America at Born To License, a position held since September 2024. Prior experience includes serving as the Director of Business Development at WildBrain CPLG from April 2017 to September 2024, where management of licensing programs for notable brands such as Space Invaders and Teletubbies took place. Alyssa also held the role of Brand Licensing Specialist at The Sharpe Company (May 2012 - March 2017), managing licensing for various corporate and entertainment intellectual properties. Additional roles include Brand Development Manager at Haven Licensing, National Marketing Manager at Nine West, Marketing and PR Coordinator at Wittner Shoes, and Studio Administrator at Pearlfisher Design Agency. Alyssa holds a Bachelor of Applied Science in Fashion and Retail Merchandising from RMIT University.
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Born To License
Discover the power of licensing! At Born to License we are focused on making the licensing process easier, especially for those who are new to licensing. We have decades of licensing experience, having worked with all major Licensors including Disney, Warner Bros., Mattel, Hasbro, Universal Studios and hundreds more. Our CEO David Born has worked in licensing for most of his career. He has an undeniable passion for licensing and is a strong advocate for the broad range of benefits that licensing offers. We have the experience, knowledge, relationships, team and systems in place to ensure that an entry into the licensing world is a successful one.