Reuben Chew

Reuben Chew is an experienced marketing professional with a strong background in branding and channel development within the automotive and consumer goods sectors. Currently serving as the Country Marketing Manager at Bosch Malaysia since February 2018, Reuben leads marketing efforts for Bosch Automotive Aftermarket Malaysia, focusing on trade marketing programs and partnership initiatives. Prior to this role, Reuben held positions including Channel Marketing Manager at Bosch's Automotive Aftermarket Division, Assistant Strategic Marketing Manager at Kansai Paint Asia Pacific, and Assistant Brand Manager at Mamee-Double Decker (M) Sdn Bhd. Reuben's early career includes roles as Senior Brand Executive at Auric Pacific Group and Business Development Executive at Toshiba Transmission & Distribution Systems Asia Sdn. Bhd. Reuben holds a Bachelor of Arts in Business Administration and Management from the University of Sunderland, completed in 2009.