Asya Saeva

Asya Saeva has extensive experience in marketing and brand management within the power tools industry, currently serving as Marketing Concept and Launch Manager for Bosch Power Tools in Europe and the AP-IM Accessories Business Unit since January 2016. Responsibilities include overseeing digital marketing channels, implementing social media strategies, and managing online campaigns across various platforms. Asya has also held the position of Regional Brand Manager, focusing on brand positioning and communication for Bosch Lawn & Garden products in the Adria region. Previous roles at Robert Bosch EOOD included Trade Service for multiple trades and Product Manager, combining brand management and market strategy development. Asya holds a Master’s degree in Industrial Management and a Bachelor’s degree in Mechanical Engineering from Technical University Sofia.