Daniel Fernandez

Daniel Fernandez serves as the Vice President of Sales & Marketing for Iberia, the Middle East, Africa, and Turkey at Bosch Security and Safety Systems since January 2020, also holding the position of Managing Director Iberia. Prior to this, Daniel was the General Manager at Bosch Africa, focusing on expanding the company's presence in Sub-Saharan Africa from April 2014 to January 2020. Daniel's earlier roles at Bosch include Sales Director for the Iberia Region, where responsibility included business growth coordination with major clients, and Finance Director and Human Resources Manager for the same region. Daniel began the career at Bosch España, holding positions such as Controlling Manager and Customer Logistics Planning Manager within the Automotive Electronics division. Daniel holds an Executive MBA from IE Business School, a Digital Business Executive Program certification from ISDI, a Bachelor’s Degree in Political Science and Business Administration from Universidad Complutense de Madrid, and a degree in International Relations from Universität Trier.