Lydia Lu

Lydia Lu is a seasoned marketing professional with extensive experience in leading marketing strategies and product innovation across various industries. Currently serving as Head of Marketing for Siemens Dishcare at Bosch since September 2020, Lydia oversees the marketing and retail experience for the dishwasher category in China. Prior to Bosch, Lydia held the position of Marketing Director at InterContinental Hotels Group from January 2016 to June 2020, managing marketing strategies for multiple hotel brands. Additional roles include Regional Category Lead for Durex at RB, Brand Marketing Manager for Sprite at The Coca-Cola Company, and Brand Development for CLEAR at Unilever. Lydia's career began at Nestlé as an Assistant Brand Manager. Lydia holds a Bachelor of Science in Business Administration from National Taiwan University.