Marcel Ayasse is currently the Vice President of Sales Marketing Services for Europe and the Middle East in the Mobility Aftermarket, drawing on extensive experience in marketing and sales across Asia, North America, and Europe. Previously, Marcel held various roles at Bosch, including Director of Sales Workshop Concepts and Services, as well as General Manager at Holger Christiansen Deutschland GmbH. Marcel's career began with internships at IBM and Robert Bosch, followed by a working student position at EnBW, and progressed to senior roles such as Sr. Product Manager in North America. Marcel holds a Bachelor of Science in Business Engineering from the Karlsruhe Institute of Technology.
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