Tobias Friedrich

Tobias Friedrich is an experienced executive in product management and mobility services, currently serving as Vice President of Product Management for ADAS Software at Bosch since October 2025. Prior to this role, Tobias held the position of Head of Product & Portfolio Management at ETAS, where responsibilities included transforming diagnostic and cybersecurity portfolios into product businesses enhanced by AI technologies. With a strong background in digital sales and new business at Volkswagen AG, Tobias has played pivotal roles in developing digital services and advancing business models focused on connectivity and ADAS. Previous positions include Chief Commercial Officer at UMI Urban Mobility International GmbH, where Tobias successfully launched the WeShare electric car-sharing service, and various consulting roles that contributed to a comprehensive understanding of production strategies and market dynamics. Tobias holds a Master's degree in Industrial Engineering from Technische Universität Braunschweig and has furthered education with a Master's degree from the University of Memphis.