Juanita Serrato

Juanita Serrato is a seasoned retail business professional with extensive experience at Bose Corporation since May 1997, currently serving as the Retail Business Development Manager for Emerging Markets of the Americas. In this role, Juanita has successfully executed strategic growth initiatives, notably opening the first direct retail store in Mexico City and developing the necessary infrastructure for direct business operations in Mexico. Previously, as a District Manager, Juanita demonstrated leadership over daily sales operations, managing a team of 90 employees and achieving sales quotas exceeding $22 million. Prior experience includes serving as Audio-Video Manager at The Good Guys, where responsibilities encompassed sales targets, department management, and customer service.