Eric McCrory

Eric McCrory is an accomplished professional with extensive experience in the beverage industry, particularly at The Boston Beer Company since April 2010. As Technical Director of Product Strategy & Research, Eric leads long-term technical product design strategies and facilitates communication among cross-functional partners. Previous roles at Boston Beer include Sr. Manager of Product Education and Culinary, where Eric designed comprehensive education courses for employees, and District Manager, responsible for sales and market share in Chicago. Earlier career positions involved account and market management for Samuel Adams products and general management at Smoke Daddy BBQ. Eric holds a Bachelor of Science degree in Hospitality Administration/Management from Purdue University.