Michael Sivo

Michael Sivo has worked in social media for Major League Baseball and LEARFIELD. Michael is currently the Social Media Manager for the Boston Celtics.

Michael started their career as a Social Media Coordinator for Major League Baseball in May 2021. In this role, they created and published team highlight videos to MLB team’s Facebook pages on game nights. Michael also published content and moderated MLB team’s verified Facebook fan groups.

In November 2019, Michael became the Manager of Social Content for LEARFIELD. In this role, they were responsible for producing more than $20 million of content marketing assets. Michael also developed Social+ business objectives and growth strategy to expand to more properties. In September 2021, they were promoted to Manager of Social Content.

Michael Sivo has a Bachelor's degree in Communication, Journalism, and Related Programs from the University of Connecticut. Michael also has certifications from LinkedIn in Communicating with Confidence, Learning from Failure, Improving Your Listening Skills, and Jodi Glickman on Pitching Yourself. Additionally, they have a certification from edX in Rhetoric: The Art of Persuasive Writing and Public Speaking.

Their manager is Nicole Federico, SVP, Content & Marketing. They work with Leanda Helms - Director, Content Strategy & Commercial Design, Cam Zavaski - Email Marketing & Advertising Coordinator, and Jake Wendling - Senior Director, Live Production & Events.