Nicole Federico

SVP, Content & Marketing at Boston Celtics

Nicole Federico has over 15 years of experience in the sports and entertainment industry. Nicole currently serves as the Senior Vice President of Content & Marketing for the Boston Celtics. In this role, Federico is responsible for overseeing all content strategy and creation for the Celtics, including digital, social, and in-arena content. Nicole also manages the team's marketing initiatives and partnerships.

Prior to joining the Celtics organization in 2003, Federico worked in Business Development for the Syracuse Crunch Hockey Club and also served as the Sponsorship Services Manager. In these roles, they were responsible for developing new business opportunities and forging relationships with corporate partners.

Federico is a graduate of Syracuse University.

Nicole Federico has a Bachelor of Science in Advertising and Public Relations from Ithaca College.

Their manager is Shawn Sullivan, EVP & Chief Marketing Officer. Some individuals on their team include Jake Wendling - Senior Director, Live Production & Events, Leanda Helms - Director, Content Strategy & Commercial Design, and Michael Sivo - Social Media Manager. They work with Rich Gotham - Team President & Alternate Governor, Susan Barabino DeLuca - Executive Assistant, and Matt Griffin - SVP, Strategic Marketing & Business Operations.



  • SVP, Content & Marketing

    Current role

  • VP, Business Development

    January, 2006

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