Sarah Burbank

Sarah Burbank is currently a Commercial Insights Analyst at the Boston Celtics. Prior to their current position, Sarah was a Senior Account Manager, Partnership Service at Spartan from February 2021 to March 2022. In this role, Sarah served as the Partnerships team lead on all event-related partnership activation; including planning, event branding, sampling, and activation services. Sarah directly oversaw a team of Sponsorship Event Coordinators who supported planning and execution of individual events. Sarah also established and managed ongoing relationships with key partner contacts to partner goals to life across all owned promotional and media platforms.

Before their role at Spartan, Sarah was a Sponsorship Event Coordinator from May 2019 to July 2020. In this role, Sarah strengthened the relationships of multiple brands/clients, specifically at events. Sarah also assisted in sponsorship sales proposals, social media, and branding orders with the use of graphic design. Furthermore, Sarah oversaw and managed the execution of partner deliverables and on-the-ground activations. Lastly, Sarah developed and maintained processes to ensure partnership contract execution and assisted the sales team with deck development.

Sarah’s first professional role was as a Teaching Assistant at Isenberg School of Management, UMass Amherst from September 2018 to January 2019.

Sarah Burbank has a Master of Science in Sport Management from the Isenberg School of Management at UMass Amherst and a Bachelor of Science in Sports Studies from the University of New Hampshire.

Sarah Burbank works with and Jacky Arndt - Commercial Design Coordinator. Sarah Burbank reports to Leanda Helms, Director, Content Strategy & Commercial Design.