Peter J. Broderick

VP, Marketing & Communications at Boston Children's Museum

Peter leads the Museum’s marketing and communications activities including brand strategy, media relations, web communications, executive communications and visual communications. He is a skilled strategist, manager and writer with progressive successes leading corporate and marketing communications programs in global computer, imaging, health and consulting organizations. He also led his own firm, MetaCommunication.

Previously, he was Vice President of Communications for Abt Associates, a public policy research and consulting firm, where he also served as a member of the executive management team. Prior to that, he was Director of Worldwide Communications for Bayer Corp.’s Agfa-Gevaert, a $4 billion Belgium-based health and graphics imaging company. He began his career at Wang Laboratories where he served in a variety of communications roles including Speechwriter, Director of Creative and Promotional Services and Director of Consultant Relations. He has led communications programs that have won hundreds of awards and received recognition for graphic design, advertising, photography, web design, and printing.

Peter has a B.A. from the University of Massachusetts, Amherst where he studied Urban Planning and Political Science. He has also done post-graduate studies in marketing at Dartmouth’s Tuck Business School and the University of Pennsylvania’s Wharton Business School. He is also a guest lecturer in branding and design at the Rhode Island School of Design.

Timeline

  • VP, Marketing & Communications

    Current role

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