Ecommerce and Merchandising

The Ecommerce and Merchandising team at Boston Proper is responsible for curating and presenting the brand's high-end women's apparel and accessories online. This includes overseeing product selection, pricing strategies, and promotional campaigns, as well as optimizing the digital shopping experience to engage customers and drive sales. By analyzing market trends and customer preferences, the team ensures that the online offerings reflect the brand's sophisticated and chic aesthetic while delivering a seamless and luxurious shopping experience.