Alex Speir

Alex Speir is an accomplished marketing and audience development professional with extensive experience in the performing arts sector. Currently serving as the Director of Marketing and Audience Development for the Boston Symphony Orchestra since May 2022, Alex previously held key positions at the Handel and Haydn Society, where responsibilities included overseeing a significant seasonal subscription campaign and planning major events. Additional experience includes serving as Digital Marketing Manager for The Lyric Stage Company of Boston, where digital marketing strategies were managed, and leadership roles at the Boston Choral Ensemble, including President and Treasurer, focusing on budgeting and strategic planning. Early career highlights include project management at TechTarget and various roles at Amherst College, where innovative programming and advocacy initiatives were advanced. Alex Speir holds a Bachelor of Arts in History from Amherst College and is dedicated to enriching cultural engagement through effective marketing and operational strategies.