Leonardo Maximiano

Leonardo Maximiano is a Senior Copywriter specializing in persuasive communication strategies focused on conversion. With a Bachelor's degree in Law from FACAMP and training in Radio and TV from Senac Campinas, they blend analytical thinking and creativity in crafting impactful narratives. In recent years, Leonardo deepened their expertise in advanced copywriting methodologies and digital marketing through various mentorship programs. They served as a Senior Copywriter at Acelerador Empresarial, where they created compelling content across multiple platforms, and currently holds the position of Head of Copywriting at BotConversa, leading sales funnels and direct marketing campaigns while optimizing team performance based on KPIs.