Charlene Hoffman is a seasoned executive with extensive experience in leadership and financial management. Currently serving as the Chief Executive Officer and Operations and Financial Officer at the Boulder Convention and Visitors Bureau since June 2014, Charlene has also owned and operated Larry's Boot Fitting Ski Shop since September 2003. Previous roles include Financial Controller at Yonomi from January 2014 to May 2021, CFO/Financial Operations at Sports Garage Cycling/Colorado from January 2004 to January 2017, Vice President of Sales and Product Marketing at Spatial Corp, a Dassault Systèmes Company, from January 1998 to January 2002, and Co-Owner, Director of Marketing and Sales at IDA, Inter Data Access, Inc., from January 1990 to January 1998.

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