Bouldering Project
Will Holger Hansen is a fitness coach at Bouldering Project, where coaching strength and conditioning classes for the climbing community is a key responsibility. As a freelance marketing strategist and content writer under Sweetness Marketing, Hansen provides marketing strategies and content for fitness, sports, and CPG brands while also serving as the founder of Sweetness, a brand focused on promoting mental health and a healthier relationship with food. Previous experience includes managing nutrition innovation with Sweet Potato Desserts, operating as a culture tour guide with WeVenture, and online fitness coaching with No Gym Like Home. Hansen's extensive background in personal training includes roles at Golden Home Fitness, Boston University Fitness & Recreation Center, and other institutions, highlighting a commitment to fitness, marketing, and community engagement. Educational qualifications include degrees from Boston University.
This person is not in the org chart
This person is not in any offices
Bouldering Project
1 followers
We love climbing and movement. This is our project to build the world's best climbing gyms. Bouldering Project offers climbing, movement, and community to all, and when you walk through our doors, you'll feel it. We create fun, inspiring, and inclusive spaces where people gather, ignite projects, and engage in health, friendship, and purpose. We believe that climbing belongs to all of us and that the power of play brings us together and adds meaning to our lives. Bouldering Project began in 2011 and now encompasses 10 gyms across Seattle, Austin, Minneapolis, Salt Lake City, Brooklyn, Boston, DC, and Tempe, Arizona. We continue to grow in new places because we believe Bouldering Projects make cities better and lives fuller.