Charles Casper is a seasoned analytics professional with extensive experience in performance analytics and digital marketing. Currently serving as a Senior Analytics Consultant at Bounteous since July 2021, Charles has previously held significant roles at Merkle as a Senior Analyst and at UWG as a Brand Analyst & Retail Strategy Lead for Ford & Lincoln. Demonstrating expertise in Adobe Analytics, Charles has successfully enhanced client performance through data-driven insights, KPI optimization, and comprehensive digital strategies. Charles’s background includes impactful contributions to site redesigns, automation of reporting processes, and the development of market strategies, supported by strong skills in data analysis and visualization. Charles holds a Bachelor’s Degree in Business Administration with a focus on Marketing from Eastern Michigan University and an Associate's Degree from Washtenaw Community College.
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