Sirina Pavarolanwittaya

Ms. Sirina Pawaroranwittaya is the fifth offspring of Dr. Thiam Chokwatana, the founder of the Saha Group. she start doing Self-made garment business after graduating from England By starting to work at New City (Bangkok) in August 1967, opening 5 boutiques under the same name, which is considered the first chain store in the ready-to-wear business in Thailand and the first to determine the size of ready-to-wear products 8,10 ,12 according to the British style

Later, the New City Boutique Company was established. It started its business on January 1, 1974 with a registered capital of 4,000,000 baht, with the objective of distributing fashion products. and readymade garments especially At that time, there was no ready-to-wear clothing boutique. like this in Thailand The brands that the company made at that time were NEWCITY, SWEETY, ROLY POLY, GIRL GIRL GIRL, MIX AND MATCH, etc. There were 40 branches in total, doing business in the production and distribution of ready-made clothing, both retail and wholesale, and sold abroad.

Then on October 6, 1987, Boutique New City was brought to be listed on the Stock Exchange of Thailand. With a registered capital of 120,000,000 baht, it was changed to a public company. according to the law on May 19, 1994

Currently, Boutique New City Public Company Limited is a manufacturer and distributor of women's fashion products. world class under the brand GUY LAROCHE , JOUSSE , GSP , L'OFFICIEL , C&D and FLIP