Faith Hitchon

Faith Hitchon currently serves as the VP of Brand & Content at Boy Smells, having previously held the role of Sr. Director of Brand & Content. In this position, Faith focuses on community-building and authentic content creation. Prior to Boy Smells, Faith worked at Houseplant as the lead for social media strategy and launched programs to enhance brand reach and community engagement. Experience at Beyond Yoga included directing all brand content for social media, contributing to the company's acquisition by Levi's. Faith has also consulted for NewForage, elevating social media strategies for fashion leaders and startups, and held roles at MeUndies and Ergobaby, where expertise in content creation and community management was further developed. Educational background includes studies at the University of Amsterdam, Loyola University New Orleans, and UCLA.