Boyne Country Sports (BCS) is the retail arm of Boyne Resorts with locations throughout Michigan, including Boyne Highlands Resort in Harbor Springs and Boyne Mountain Resort in Boyne Falls.

Boyne Country Sports specializes in ski, snowboard and golf equipment, complementing the Boyne Resorts lifestyle and amenities.

In the winter, each store is a full-service ski and snowboard shop, but with spring comes a distinct transformation for each location.  Bloomfield Hills transforms into the Bloomfield Hills Golf Shop, Novi become the Summer Ski & Snowboard Shop, Traverse City and Petoskey offer a unique blend of golf and tourist-friendly products and brands, while Boyne Mountain becomes a lifestyle shop and the Boyne Highlands store location closes until the next ski season.

Retail

Boyne Country Sports

Bill Ulvund

Scott McBain

Thomas Phillips

Rod Call

The Leadership Team at Boyne Country Sports is responsible for setting the strategic direction of the company, ensuring alignment with Boyne Resorts’ overall mission. They drive key decisions related to product merchandising and e-commerce initiatives, fostering growth through innovative retail strategies and customer engagement while overseeing the transformation of store offerings to adapt to seasonal changes.

Leadership Team

About

Team members

Other teams at Boyne Country Sports

Sales Team