Matt Rich is an accomplished professional with extensive experience in digital strategy and marketing management. Currently serving as Digital Director and Global Strategy Manager at bp since May 2011, Matt specializes in innovation, go-to-market planning, new market entry, and portfolio management. Previously, Matt held the position of Global Marketing Manager at Pfizer from October 2009 to May 2011 and served as Associate Franchise Director at Johnson & Johnson from September 2007 to October 2009. Matt earned a BA Hons in Marketing from Staffordshire University between 1995 and 1999.
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